I came across this story on MSNBC. The gist: we're raising a generation of indoorsmen. In the video age, where playing Wii constitutes exercise, fewer Americans are getting outdoors. The result is not only rising rates of obesity and diabetes, but growing apathy about protecting wild places. If you've never experienced nature on anything but a flat-screen TV, it's a lot easier to dismiss it.
I'd like to think we're doing our small part to stem the tide. And, industry statistics show that kayaking is the fastest growing sport in the US. But then again, they haven't yet classified Wii Tennis as an official sport yet, have they?
This summer we'll be launching our first kids programs. So take your kids paddling. Go on a hike. Take bike ride. Plan a camping trip. It's not only good for them...it's good for the world!
For more info, check out: www.videophilia.org
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